Getting started with the Coolblue customer journey
The customer journey map has been a hot topic in the last few years. It is a tool to identify key interactions that the customer has with the organisation, and to visualize the user’s feeling, behavior and needs at each step in the journey. It helps to tell the story of the customer during different phases of the design process. Like with many other tools, you have to find out how to make it work in the context of your own organisation.
Continue reading