26 July 2016

Getting started with the Coolblue customer journey

The customer journey map has been a hot topic in the last few years. It is a tool to identify key interactions that the customer has with the organisation, and to visualize the user’s feeling, behavior and needs at each step in the journey. It helps to tell the story of the customer during different phases of the design process. Like with many other tools, you have to find out how to make it work in the context of your own organisation.
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19 April 2016

How do they do it? UX research at Coolblue

At Coolblue, we want to do things every day a bit better. The same holds for our UX team, which grew from 7 to 14 members in the last eight months. We want to make our websites clear, useful and easy to use. But we also want people to experience pleasure and delight while using our websites. For this, it is essential to understand the behavior, context and needs of customers in more detail. And that is where UX research comes into play.
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23 September 2015

Improving the credit card payment flow

We’re always looking for ways to increase our conversion. Although we’ve made quite some improvements over the years, one thing always stood out like a sore thumb. Take a look at our checkout process when using a credit card…

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